Just one caveat: when making your selection, choose email templates that are proven to be effective. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. See pricing, Marketing automation software. Pro Tip: Excitement is more difficult to elicit from audiences than one would think. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. This email design from Uber skillfully demonstrates the power of data visualization through the use of simple graphs. A/B Testing. Poppy Barley. Here's how some fellow email marketers utilize that tag: 6. Yelp is a great example of a brand that really gets email marketing, so for those marketers out there that want a refresher on email marketing best practices, or just a little email inspiration, drink in these email marketing insights (and maybe a coffee or 2) along the way. Paula's Choice, a skincare brand, recognizes that some of their customers are chasing clear skin, so they stepped in to offer advice. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '93900ebf-b470-4776-bc40-7ef5d9814e71', {"useNewLoader":"true","region":"na1"}); Email recipients often scan information and abandon emails that don't offer them value or simply appear to be too dense. Poppy Barley. Only send emails that pertain to the last engagement a lead has had with your brand. Boost Opens & CTRs with HubSpot's Free Email Marketing Software. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. Although Vital Proteins' email design contains many images and a lot of information, its neatly organized so it doesnt feel overwhelming to recipients. Presenting product categories helps subscribers find the right product fit. Now that you know who youre emailing and whats important to them, it will be much easier to send emails with personalized touches. As marketers, we know that charts and graphs can serve as an effective way to illustrate information. This should come as no surprise. This is a much more concise email from InVision, which includes a clean design and an eye-catching color. Meaning your email should be branded. Images: Choose images that are optimized for all devices, eye-catching, and relevant. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Free and premium plans. This approach is among the best for displaying the confidence of a brand in its products. Allow your emails to be sent out simultaneously for a period of time. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Pro Tip: This is an example of an email made using HubSpot. Free and premium plans, Customer service software. Email marketing is highly effective as long as youre providing relevant content to your recipients. In addition to offering a better experience for users, you're actually required by law to add that unsubscribe button. From their community numbers, it is clear they have put a lot of time and work into creating a product and reputation so you can rest assured. Write subject lines that indicate the contents of the email. Could another style of CTA perform better? While red is known to convey power or passion, yellow is often considered both bright and energizing. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. HubSpot sends subscribers Marketing Blog emails every day. Unless youre a designer and developer on top of being a skilled marketer, templates will save you a ton of time they take the design, coding, and UX-definition work out of crafting your emails. When I look for good email examples, I start by considering what the email is trying to do in its simplest form. Theres just one problem: People have become hyper-protective of their personal information. To make this more easily scannable, Domino paired these short descriptions with high-quality images. How can you take this and add your own original spin, making something new for your brand's messaging? When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. For instance, if a new subscriber receives a welcome email and the subsequent email is set up to send them an offer that they already found and downloaded on your site, the workflow tool will know and adapt. Keep subscribers updated on your fundraising progress. Thats where A/B testing comes in handy. The weekly question is an incentive to keep coming back, though. HubSpots Email Marketing software allows you to create, design, personalize, and optimize all of your emails. CTA: Your call-to-action should lead to a relevant offer and stand out from the rest of the email. Subscribe to the Marketing Blog below. We especially adore the textured backgrounds, as well as the ways in which they play with light and shadows. Heres what a pre-header looks like in your email inbox: Heres what a pre-header looks like in your mobile devices email inbox: How many times throughout the day do you find yourself opening an email thinking, I cant wait to sit down and take the next 5-10 minutes to really dive into this email from Business X! It will build trust and ensure you stay top of mind for your audience. LinkedIn profile), Industry disclaimer or legal requirements. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. This ensures that your new subscriber is genuinely interested in your emails and will likely be more engaged. You might determine you need to make changes and updates to get the most out of your email design. ", "What does she need? Free and premium plans, Sales CRM software. Recipients will be able to read your emails with ease no matter where or how theyre viewing them. Well dive deeper into some of these in a moment. With over 100 templates offered, MailChimp allows you to customize your email design for your target audience. Only 19% do it often or always. Share past media mentions or upcoming collaborations. To really drive this point home, consider this: Personalized emails have higher open rates. Beardbrand's Cart Abandonment Email 2. They choose your emails. Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. Send stories across different customer segments, regions, or non-profit causes. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that theyd find valuable. Take Hootsuite's TikTok webinar series as an example. Pizza Hut knows progress is satisfying and that it's nice to have something to work toward. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. The 97 Best Email Marketing Campaign Examples | Campaign Monitor Introducing the 97 top email marketing campaign examples and designs. Use a free email marketing software like HubSpot to create and send your message to the world. You can think of these steps as the way to create a successful email marketing strategy. Sending the right email at the wrong time is detrimental to your bottom line. Whatever your industry, looking at marketing inspiration from other brands far and wide is great stimulus. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. Heres the step-by-step process for A/B testing your emails: Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work. Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, personalizing emails based on past purchases, learn how to build an effective email strategy, repurpose your existing content to create lead magnets, email templates that are proven to be effective, consumers desires to know how and why their information is being used. That means, not sending generic email blasts. This email by pickapic "A new way to keeping your email fresh" certainly catches the attention with the word "new" provoking the recipient to click. Ask users to share testimonials based on a particular benefit or use case. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. This is one of your first impressions of your new lead make it a professional and positive one. And that is exactly what inbound marketing is about. Nurture leads: Delight your customers with content that can help them succeed in their goals. Pro Tip: Motion catches the eye. Free for 1 month. Add an "unsubscribe" button. This welcome email from Casper does a stellar job of providing an overview of what joining their 1+ million member community will get you. In practice, its a way to protect your subscribers right to only receive emails that theyve requested. This will show them you value their time which has the potential to help you improve email subscriber retainment. 21 extraordinary email marketing examples to inspire you. Market your products: Promote your products and services. That's why I sometimes take to Gothic novels to see what they can teach me about creating a narrative throughline in a blog post. In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. Adding the recognizable Today Show logo is a simple way to add social proof to the promotional message. Pretty powerful, right? Use a relevant call-to-action to an offer that the reader will find useful. You can achieve all of your email marketing goals if you keep this golden rule top-of-mind in every autoresponder, lead magnet, and subject line. Rather, incorporate on-brand and engaging images, videos, GIFs, animations, etc. They are compelling for a few reasons: They're talented storytellers, who know their audience well, allowing them to share timely and relevant tips, tricks and best practices. Evaluate whether the email you sent is aligned with your brand. It's worth noting that there are no specifics about the view and like count, so they may be made up. Are you inspired by InVisions clean design and ready to create your own campaign? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {"useNewLoader":"true","region":"na1"}); Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that's kind of fun. Let's briefly look at a couple of email marketing examples for a bit of inspiration . Test a new variable and repeat the process. They choose your products. Pro Tip: Incorporating contrasting colors can help with creating division between sections and draw the eye from each section with ease. To ensure your emails stand out and grab the attention of these audience members, your email design needs to be on point. Amazon sent an email with the subject line, "Ever wonder if your reviews are getting noticed?" To do this, simplify their lives with an easy-to-use and visible "unsubscribe button. The images you use in your emails can influence how people perceive you; while artistic imagery might help with the performance of a current promotion or individual call-to-action, atmospheric imagery is more about the long-game, helping to build the right brand associations and encouraging brand loyalty and recognition. Lets touch on the components of a successful marketing email: Copy: The copy in the body of your email should be consistent with your voice and stick to only one topic. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'fa7cdf66-cde5-4ed7-a200-13a5be8c570b', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer.
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