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Hilton has also partnered with familiar voices on social media to bring "Hilton. It goes against convention in the hospitality category and its an exciting space for the brand to own," said Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. YouTube will no longer remove videos claiming the 2020 U.S. presidential election was stolen. Hilton and TBWAChiatDay New York, Hiltons agency since 2017, used TBWAs Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. The campaign launches July 25 across the U.S. via TV outlets and later across other platforms, including social media. The campaign aims to ensure Hilton is top of mind for job seekers, especially those considering front line and hourly positions by emphasizing why a job at Hilton is unlike any other. For the Stay platform, the Every Job Makes the Stay campaign will bring a new perspective to hotel employee marketing by shining a light on the Hilton team members who make the stay, showcasing the jobs, the people, and most importantly the impact and joy that hospitality jobs offer. Building on the success of its recent enterprise-wide "Hilton. 26 July, 2022 Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, "It Matters Where You Stay". Take a look at one of the spots from the campaign starring the one and only Paris Hilton above. | Dream Vacation | Haunted Watch on "Confirmed Together" zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing. Consumer research uncovered the Stay, and being cared for, are the crucial elements that can make or break any trip. Hilton and TBWA\Chiat\Day New York, Hiltons agency since 2017, used TBWAs Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. It goes against convention in the hospitality category and its an exciting space for the brand to own, said Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. This includes the 1,921-room Hilton San Francisco Union Square, which is San Francisco's largest hotel, occupying an entire city block, and one of the country's largest hotels outside of Las Vegas. 'A Stay on the Green by Hilton' was a hospitality, content generation and brand awareness campaign focused on the building of a world-class replica Hilton hotel room on the 15th Green at Dubai's Jumeirah Golf Estate's Earth Course for the DP World Tour Championship, November 14-21, 2022. Hilton has also partnered with familiar voices on social media to bring Hilton. For The Stay. Hilton has also partnered with familiar voices on social media to bring Hilton. In addition to Paris, renowned actor Catherine OHara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. The new platform is an extension of the "Hilton. Confirmed Together zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking. McLean, Va. Today, Hilton announced the launch of a new employer brand campaign as the global hospitality company continues to boost hiring in a period of rapid, post-pandemic growth. We chose to make team members the stars of this campaign because who better than them to speak authentically about whats its like to work at Hilton. The campaign launches July 25 across the U.S. via TV outlets and later across other platforms, including social media. To extend the brand platform, Hilton will lean into social media, experiential and influencers. In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. For the Stay, we are more fully connecting our external customer marketing to our purpose staking our rightful claim that Hilton owns the Stay, said Weinstein. Industry news, exclusive events and updates on extraordinary work from across our global creative community - straight to your inbox. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. For the Stay encompasses the brands world-class hospitality; from innovations such as Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members and through thoughtful service, proving out that it matters where you stay. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts & Sciences. The video platform said in a blog post that it previously removed "tens of thousands" of vi In one of the featured TV spots, Haunted, the brand pokes fun at what can go wrong when booking a vacation rental depicting a family showing up to a hilariously creepy property that wasnt exactly as advertised. For the Stay" platform, the "Every Job Makes the Stay" campaign will bring a new perspective to hotel employee marketing by . So, Hilton is doubling down on its new brand platform to prove to its guests that truly, it matters where you stay. The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests stay with Hilton, as well as post-stay. For the Stay to life. They saw themselves as Magic Makers, Chief Welcome Officers, and Ultimate Stay Creators and they work in an award-winning culture where they can bring their whole selves to work every day with flexibility that allows them to pursue their passions and grow their careers. It goes against convention in the hospitality category and its an exciting space for the brand to own, said Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. As a result of the work of these incredible team members, Hiltons powerful workplace culture continues to gain recognition. July 26, 2022 MCLEAN, VA Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing - the hotel stay. For the Stay, we are more fully connecting our external customer marketing to our purpose staking our rightful claim that Hilton owns the Stay," said Weinstein. Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Consumer research uncovered the Stay, and being cared for, are the crucial elements that can make or break any trip. For The Stay," the campaign targets labor challenges and recruiting needs by calling attention to the vast career growth possibilities that exist within Hilton. Hilton also offers Confirmed Connecting Rooms, an industry first, where guests will have peace of mind . Emily Montgomery With Hilton. Emerging Trends that are Innovating the Travel Experience A report by Hilton. For The Stay," the new campaign targets labor challenges facing the hospitality industry by calling attention to the vast career growth possibilities that exist within Hilton. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. The campaign reveals what team members love most about jobs at Hilton and the strong sense of pride not just in what they do, but how they do it. The 42-year-old star is said to have been invited to the biggest night in fashion by Vogue and although it's . Paris Hilton will reportedly attend next month's Met Gala for the very first time. More information on Hilton. Hilton is debuting It Matters Where You Stay, a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. For the Stay', showcases specific services and amenities Hilton offers that make staying with them a unique experience. Hear more from the Team Members featured in the "Every Job Makes The Stay" campaign, shot at the Waldorf Astoria Orlando. Paris Hilton is a special guest for the campaign, while actor Catherine O'Hara provides voiceovers. Today, as we make company history with Hiltons first brand platform, were reminding guests that at the heart of a great trip is a great stay and that its just different when that stay is with Hilton, said Mark Weinstein, chief marketing officer, Hilton. 3 minute read Hilton July, 25 2022. Building on the success of its recent enterprise-wide "Hilton. July 25, 2022 06:00 AM Eastern Daylight Time MCLEAN, Va.-- ( BUSINESS WIRE )-- Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that. Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, It Matters Where You Stay, Hilton is debuting It Matters Where You Stay, a new advertising campaign to introduce the platform "Hilton. And in Extra Storage, Paris has an innovative solution for her extra luggage. What makes Hilton such an amazing place to work is the passion and dedication of our people, and were continuing to build on that through our new Every Job Makes the Stay campaign, said Laura Fuentes, executive vice president and chief human resources officer. With a rival in White House race, Trump to speak at Club 45 on Presidents Day The Presidents Day appearance, at the Airport Hilton, also will mark his first public remarks since his former U.S . For the Stay" encompasses the brands world-class hospitality; from innovations such as Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members and through thoughtful service, proving out that it matters where you stay. View the full release here: https://www.businesswire.com/news/home/20220725005210/en/ Hilton is debuting "It Matters Where You Stay," a new advertising. And in Extra Storage, Paris Hilton has an innovative solution for her extra luggage. "Hilton. Hilton is debuting It Matters Where You Stay, a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, were reminding travelers that It Matters Where You Stay and boldly affirming Hilton. Learn more about how their job helps make the stay, why they love working for Hilton, and what it was like to be featured in a worldwide campaign! For the Stay" brand platform highlights the benefits of staying at a Hilton hotel. Sie knnen Ihre Einstellungen jederzeit ndern, indem Sie auf unseren Websites und Apps auf den Link Datenschutz- und Cookie-Einstellungen oder Datenschutz-Dashboard klicken. The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. To start planning for future stays and earn exclusive perks, visit Hilton.com and sign up for Hilton Honors its free and easy to join. For the Stay places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, clich walks on the beach and generic descriptions of travel. Every Job Makes the Stay spotlights Hiltons people and highlights the many roles and extraordinary team members who make the stay by creating exceptional experiences for guests. For the Stay" Putting the Hotels Back into Hotel Marketing July 25, 2022 - 6:00 am Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, "It Matters Where You Stay" Developed in partnership with advertising agency TBWA\Chiat\Day\New York, which also assisted in developing the Hilton. In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. As we enter this next era of travel, it has never been more important to consider where you stay and Hilton is uniquely committed to making sure your stay is everything you need it to be.. Jennifer.Nycz-Conner@Hilton.com, Hilton has launched a new employer brand campaign called "Every Job Makes the Stay. Eligible participants can take advantage of special room rates and other perks. "As we enter this next era of travel, it has never been more important to consider where you stay and Hilton is uniquely committed to making sure your stay is everything you need it to be.". The global campaign titled, 'Hilton. Built as an extension of Hiltons first-ever global brand platform Hilton. The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. For The Stay" creative platform in the UK, is being backed by a 7 million media investment that will cover TV (incl. The campaign aims to ensure Hilton is top of mind for job seekers, especially those considering front line and hourly positions by emphasizing why a job at Hilton is unlike any other. For the StayPutting the Hotels Back into Hotel Marketing" on LinkedIn, Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members. "Hilton. For the Stay.. Confirmed Together zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking. Updates from Our Press Room to Your Inbox. The campaign focuses on unique features of the hotel stay with Hilton, from pet-friendly travel options to the benefits of the Hilton Honors app and unique features, like Confirmed Connecting Rooms by Hilton.

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